A strategic leader with twenty years experience marketing the world’s top brands, Elisabeth started her career at Tracy Locke building a strong foundation with CPG brands, Pepsi & Frito-Lay.
Passionate about designing culturally relevant brand campaigns that connect with consumers authentically, Elisabeth entered the wine & spirits category with Diageo. After several years in Brand Marketing managing Crown Royal, Bulleit Bourbon, Johnnie Walker, among others, Elisabeth transitioned to luxury brand marketing at LVMH.
Joining LVMH, Moet Hennessy leading the Hennessy and Grand Marnier brands, Elisabeth delivered award winning campaigns and consistent growth over her tenure.
In 2015, Elisabeth seized the opportunity to build brands from inception, transitioning to lead marketing at start-up, Stillhouse Whiskey. Interested in transferring experience to the emerging cannabis category, she consulted for Canndescent and STIIIZY, leading initial brand strategy and 360 marketing implementation.
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